common among politicians as among political scientists. For 
example, in oral Russia both Pravda  and Izvestia  handle 
domestic news, but the big international themes come to the 
West over Radio Moscow. In visual America, radio and television 
handle the domestic stories, and international affairs get their 
formal treatment in Time  magazine and The New York Times . 
As a foreign service, the bluntness of Voice of America  in no 
way compares to the sophistication of the BBC and Radio 
Moscow, but what it lacks in verbal content it makes up in the 
entertainment value of its American jazz. The implications of 
this difference of stress are important for an understanding of 
the kinds of opinions and decisions natural to an oral, as 
opposed to a visual, culture.

     A friend of mine who tried to teach something about the 
forms of media in secondary school was struck by one